BAMORÉ | THE HOUSE OF ATTRACTION
THE INHERITANCE: THE LINE REMAINS UNBROKEN
Listen to the silence for a moment. Before a Bamoré piece settles on your skin, it could be metal, wood, and or hide. Once worn, it becomes a legacy.
Bamoré exists at the crossroads of a dual ancestry. We are the meeting point between the secret mountains of Kosse and the golden plateaus of the West. We bridge the sacred mist of the Ba-kossi forest with the royal architecture of the Ba-mileke highlands.
We serve the “woke” soul—the individual who understands that true power never needs to shout. We are the guardians of Quiet Magnetism.
OUR GENESIS: ROOTS 900 | ARCHITECTURE 1350
While our modern journey began at one minute past midnight in a moment of self-validation, our DNA is a millennium deep.
- Heritage 900: The era of Ngoe and the post-deluge awakening at the Twin Lakes of Mwanenguba. This is our spiritual anchor—the “mystical chill” and the peace of the forest.
- Heritage 1350: The rise of the Highland Fondoms. This is our architectural anchor—the era of the Tikar migration, the precision of kingdom-building, and the birth of African luxury through beadwork and Ndop textiles.
In 1967, after a season of friction, our ancestors forged a Covenant of Peace. Bamoré is the fruit of that reconciliation. We are the ultimate synthesis of over 200 tribes, using the Union of the Forest and the Grassfields as a blueprint for global African excellence.
THE FOUNDER’S VOW: THE REJECTION THAT BECAME A VISION
Bamoré was born from a “No.”
After 78 rejections from Western institutions and the painful whispers that “real luxury is in Europe,” our founder, Masango Fritzel, stopped waiting for permission. Trained INSIDE LVMH, he saw a flaw in the luxury rulebook: African culture was being priced to exclude Africans, seeking validation from the very centers that once denied it.
Bamoré was founded to fix this. We chose to validate ourselves. We launched with a single sheet of paper and a blue pen—a rebellion against the status quo.
“If my world cannot imagine my idea, I will build it until they have no choice but to see it.” — Masango
SAVOIR-FAIRE: SILENT POWER, HAND-CALIBRATED
Our craftsmanship is a sacred dialogue between ancestral mystery and modern precision. We call it The Art of the Heir.
The Silencium 95 Philosophy
Inspired by the “Heroes of Idenau”—a couple who fought in silence against the machinery of the state to bring justice to their community—our Silencium 95 collection is a tribute to the “Ninja” strategy. Like the 1995 presidential decree that birthed the Idenau council through secret perseverance, our designs feature the ninja split-toe and shadow-black aesthetics. It is for the rebels who change the world one silent step at a time.
The Pillars of Quality
- Materiality: We use 316L Surgical-grade steel, scratch-resistant Sapphire Crystal, and rare heritage woods.
- Sustainability through Endurance: We believe the most sustainable object is the one that never needs to be replaced. We build for generations, not seasons.
- Global Mastery, Heart at Home: We currently collaborate with the world’s elite horological artisans to ensure technical perfection, while actively building the sanctuary of watchmaking within our own borders. We manufacture globally to build locally.
BAMORÉ
THE BAMORÉ TRIBE
You are not a consumer; you are a custodian. Whether your roots are Sawa, Beti, Fulani, or Tikar, if you possess the “vibe” and the cultural consciousness, you are home. Your vibe attracts your tribe, if your vibe is conscious (woke) global African that is lover of the African narrative, B’AMORÉ is your tribe. (Woke not in political sense but cultural)
BAMORÉ: Roots of the Forest. Vision of the Highlands. The line remains unbroken.
